Players don't earn website points anymore from posting or purchasing. That was removed due to scamming/exploiting nearly 2 years ago. The only way to get them now is to have SDE award them to you as prizes or reimburse you for something with points, which you can then spend in the store.
Consider the upcoming point-round-up event as SDE giving a small bonus to the players who have stuck with this game for 2 years or more.
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