Boost your support crew if you can, and they are the absolute first priority when boosting unless you're playing a CV. Engineers are particularly important to boost.
Boost the gunners if you have way too many left to spare. The boost will lose its effect when their level is high enough because they will be hitting their ability cap, rendering the boost useless
DON'T boost your BO. It's more trouble than it's worth.
Boosting also means absolutely nothing when you don't properly fill your crew with vets and experts. 0*1.2 is still 0.