Given SDE's track record of implementing new items (remember the Italian, French, and Russian Rentals?), this is going to completely destroy the game. They simply do not have a proper testing environment to truly know what will happen when this goes live and it will be bedlam. On top of that, given what appears to the naked eye as a decent number, I don't give it long before someone comes up with a hack to implement some of these items for free, thus killing the game completely.
It's been a nice run but if this does come to pass, it will completely, utterly, and irrevocably kill this game and drive the masses (what little there is) away.