fleet tag serves more purpose than just a fancy decoration beside your name.
They are a way to identify quickly members of the fleet in battle, so you know who is in who's fleet, and in a way, they end up being the most graphical mean to represent a fleet, and what people describe a fleet with (who? You know that tag. Ah yeah)
A tagless player is a potential recruit for any fleet, weither by choice or not. While I understand you'd like some tag for yourself, its reserved to fleets, and if everyone had their tag, it would be kinda pointless imo.
If you don't want to be bothered, do as a friend and I did, and create a small private 2 people squadron :P
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